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Sawain Wayuu

La Guajira - Uribia

Description of Social Entrepreneurship

Sawain Wayuu strives to allow Wayuu women to be the main beneficiaries of the commercialization of their handicrafts, to preserve that cultural and traditional value, as well as to raise awareness of the work and effort of artisans.

Through social networks we share advertising pieces to generate cultural and commercial awareness. At the artisans we pay for their work, we bring food, equipment, toys and encourage them to share the meaning of each piece they weave.

What led you to create your Social Entrepreneurship?

I am Guajira and I have been working with Wayuu crafts for almost 2 years, at the beginning I only sold them, when I got to know the stories of the artisans, their living conditions and the whole emotional, historical component and see that it is totally ignored. It motivated me to be an ambassador of this beautiful art and to share with the world the stories behind a Wayuu artisan piece. I feel responsible and committed to helping these girls and their families.

How does your Social Entrepreneurship impact your community?

The girls have aroused interest in sharing their culture, beyond a commercial value. We have managed to benefit more than 10 women with food who live in very complicated conditions. We have managed to awaken in them awareness for the care of themselves, their children and their space.

What do you dream of happening with your Social Entrepreneurship?

We dream of a physical space that empowers these girls in marketing and fair trade techniques in a virtual space that allows them to connect with their clients around the world. We dream of benefiting more families.