What does Cribs with Love do?
This initiative consists of creating corrugated cardboard cribs and delivering them to vulnerable families. The target are families in the 1 and 2 socioeconomic strata, as well as teenage mothers, single mothers and immigrants. The cribs are made of organic material and include a mattress and protective blanket.
How does Cribs with Love generate an impact?
As well as delivering cribs, they provide advice through educational talks to pregnant women or lactating women on principles of safe sleep, prevention of the syndrome of sudden death, counseling on maternal lactation, teaching how to provide early stimulation at home (with the use of easily accessible materials) and positive raising of children, based on love, respect and empathy.
During the talks they open a communication channel with women, where they can solve doubts and thus reach knowledge. The team has specialized doctors in early childhood and advise on breastfeeding.
How has RECON supported Cribs with Love?
It was one of the 18 finalists of the RECON 2017 contest, and thus obtained participation in two training courses: The first was in Value Transformation with the Dalai Lama Center of MIT, the second for the strengthening of the social business model, training which was in charge of Impact Hub, Athena and RECON.
They were also included in the Emerging Markets Initiative Program -EMI- of Universidad Externado and received a recommendations plan for their business model.