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Social entrepreneurs from the Pacific received training to strengthen their business models

26 October, 2018 - Autor: Recon Colombia

During three days in the city of Cali, 25 social entrepreneurs from Chocó, Valle del Cauca, Cauca and Nariño participated in the training session for social enterprises in the Pacific:  “Strengthening social business models”.

In this space they received training in various topics such as: business model, canvas analysis, market study, identification of competitive advantages, definition of price, promotion, place and product and market measurement, with the purpose of having them strengthened, profitable and sustainable. The workshops were facilitated by Impact Hub Bogotá, Athena and El Lab Coworking Cali.

They also received training in the UN 2030 Agenda and the Sustainable Development Goals -ODS- by the United Nations Program – UNDP – where they learned to identify how their initiatives contribute to the fulfillment of the SDGs and the importance of working with a gender, ethnic, territorial and environmental approach.

Voices of social entrepreneurs

“It was a very productive day, of deepening business models and market knowledge that gave us tools to do a long- term and sustainable job. She helped me to see my business as a social enterprise; before, I only saw it as an environmentally conscious company” highlighted Alejandra Gómez of Ecopazífico, a project that impacts the beaches of Tumaco, Ladrilleros and Juanchaco.

Carlos Alberto Murillo Porras, from Pacífico Sostenible, which impacts on Tumaco, Nariño said that “This has been an opportunity to acquire knowledge that allows us profitable and sustainable return in our social work, besides knowing important allies with whom we will have to strengthen our efforts “.

Oliva Lemos de Quibdó, Chocó, thanked the opportunity provided and said that “it was a very timely and productive space for the development of our social enterprises.”

In turn Favían García of the Hydroenergy Savings Plant of Cali, Valle del Cauca said: “It was an excellent space to strengthen and empower entrepreneurs in their business models. This training has been very relevant, to structure and improve our social enterprises “