Social ventures are businesses that aim to solve social and environmental problems, using techniques, methods and models both entrepreneurial and commercial, such as the creation and sale of goods and services.
Likewise, there are tools used by commercial businesses for strategic planning that have been adapted to include the social component and facilitate the strategic planning of social enterprises; the Canvas is one of them.
The Canvas of business models, created by Alexander Osterwalder, is a work tool to analyze business ideas, in parts, working first the qualitative part of the project, analyzing who I am addressing, what I bring and how I bring it to you. And having laid the foundations of the idea, we can move to the quantitative phase, where we analyze the initial costs, and the economic development of the project when it is already underway.
The commercial model of Canvas consists of nine divisions, for commercial business models; for social entrepreneurship this tool has been adapted and divided into 12 sections.
Here is the social Canvas developed by Ginés Haro Pastor:
In this note we will provide a guide on how to fill the Canvas for your social enterprise: